Before Shaadi Filmer was a name, there was a family. Before there was a brand, there was a camera.
THREE GENERATIONS. ONE LEGACY.
Five chapters, one connected lineage — from Raj Sehta's first camera in 1979 to the studio his grandson built. Tap any circle to open its chapter; the tree stays whole so the connections never get lost.
1979Raj Sehta
The Beginning
Raj Sehta
- Role
- Founder
- Business
- Amit Films
- Location
- Lalbagh, Lucknow
- Year
- 1979
Raj Sehta started a wedding photography business in Lucknow in 1979, under the name Amit Films — the origin point of everything that followed. It was the beginning of the family's relationship with the camera, at a time when wedding photography looked nothing like it does today: slower, more deliberate, every frame considered before it was taken.
1989Amit Sehta
Son of Raj
Amit Sehta
- Relationship
- Son of Raj Sehta
- Joined
- 1989
- Business
- Amit Films
- Location
- Lalbagh, Lucknow
Amit Sehta joined his father in 1989, continuing under the Amit Films identity — the craft passing from father to son. Over the years that followed, he built his own eye alongside what he'd learned from Raj, working the same Lalbagh business through a changing decade for Indian weddings.
1999Mayank Sehta
Brother of Amit
Mayank Sehta
- Relationship
- Younger brother of Amit
- Joined
- 1999
- Business
- Amit Films
- Location
- Lalbagh, Lucknow
Mayank Sehta, Amit's younger brother, joined Raj Sehta in 1999 — still under the Amit Films name, still in Lalbagh. The second generation wasn't a single person carrying the business forward; it was two brothers building it together.
2014H.D.R.I. Studio
A New Direction
H.D.R.I. Studio
- Founded by
- Amit Sehta
- Full name
- High Dynamic Range Interface Studio
- Location
- Hazratganj, Lucknow
- Focus
- Wedding, commercial & film
Everything Amit Sehta had learned since 1989 — every wedding, every frame, every lesson passed down from his father — became the foundation for something he wanted to build himself. In Hazratganj, he opened H.D.R.I. Studio, High Dynamic Range Interface Studio, carrying the family's craft into rooms it had never entered before: commercial photography, filmmaking, a wider vision of what the camera could do.
This wasn't a departure from what Raj had started. It was what that beginning had made possible — a son with the confidence and the skill to build something of his own, still rooted in everything his father gave him.
He didn't walk away from the legacy. He carried it further than it had ever gone.
2022Dhruv Sehta
Son of Amit
Dhruv Sehta
- Relationship
- Son of Amit Sehta
- Joined Amit
- 2022
- Education
- BFA (2024) · MFA Photography (2026)
- DOP experience
- Hyderabad & Mumbai
Dhruv Sehta joined his father in 2022, right after 12th grade — the third generation formally entering the family's photography journey. But his own artistic path had already begun, and it ran well beyond weddings: Telugu films and commercial television in Hyderabad, television serials in Mumbai, all as a director of photography, before he returned to Lucknow.
Multiple photography competition wins across cities in India, including 1st, 2nd and 3rd place recognitions.
Shaadi
Filmer
2022 · A New Name
Filmer
Shaadi Filmer
- Founded by
- Dhruv Sehta
- Year
- 2022
- Generation
- Third
- Focus
- Luxury wedding photography & filmmaking
Forty-three years after his grandfather first picked up a camera in Lalbagh, Dhruv Sehta gave that same relationship with weddings a new name. H.D.R.I. Studio had carried the family's work into commercial photography and film, but it no longer spoke directly to the thing that had started it all — weddings. Dhruv wanted a name a couple would understand instantly, a name that felt like it belonged to their generation, and a name with room to grow toward destination weddings and a premium, globally-minded brand.
That name became Shaadi Filmer. Not a replacement for anything that came before it — a continuation, written in a language modern couples would recognise.
Four names, one hand passing the camera to the next. Amit Films gave the family its start. H.D.R.I. Studio gave it range. Shaadi Filmer gives it a future — one built for the couples of today, and for whichever hands hold the camera next.
Shaadi Filmer didn't replace the legacy. It became its loudest, most modern voice.
of Family Legacy
Founded in Lucknow in 1979 and carried forward by three generations — every wedding another story, every film another memory preserved.
AboutShaadi Filmer
A modern luxury wedding storytelling studio — and the full story of what it is, what it delivers, and what it believes.
What Shaadi Filmer Is
Shaadi Filmer is a wedding photography and filmmaking brand built for luxury Indian weddings, destination celebrations, and couples who want more than documentation — they want a film and a photograph set that lets them feel the day again. Candid photography, cinematic wedding films, pre-wedding stories, and full destination coverage sit at the centre of the work.
It is positioned as a modern luxury wedding storytelling studio — not a vendor booked for a checklist, but a team trusted to hold a family's most important day.
The Modern Shaadi Filmer
What the brand looks like today — couples, candid moments, ceremonies, destinations, and the team behind the camera.
Beyond a Set of Photographs
The couple should be able to relive the wedding, not simply look at documentation of it. Every project is built toward that — a complete visual memory, not a folder of files.
Candid Photography
Full-day coverage, unscripted and honest
Wedding Films
Teasers, trailers, and story-based edits
Reels & Albums
Social-ready reels and printed albums
How The Work Gets Made
Genuine moments, never manufactured
Let the day unfold naturally
A complete arc, not isolated shots
Remembering how the day felt
Authentic to the couple, always
Trusted With The Day That Matters Most
The work is made to Shaadi Filmer's own artistic and storytelling approach — not reshaped around a passing trend. Its strongest validation has always been the response from couples who receive their photographs, films, reels, and albums.
Photography For Modern Nostalgia
The photographs should feel modern today. Years later, they should carry the emotional weight of nostalgia. The goal was never only to show what a wedding looked like — it's to preserve what it felt like, so the feeling is still there to find, long after the day itself.
What Has Remained The Same
The business changed. The technology changed. The brands changed, and the generations changed. One thing didn't.
The love of preserving people's stories.
Awards & Recognition
Certificates, publications, and industry recognitions earned along the way.
The Next Chapter Is Still Being Written
It's not only about the family anymore. It's about every couple whose wedding becomes part of the archive — every wedding another story, every film another memory preserved.